This time our guest is the charming Pip Stocks. She is a startup founder and marketing guru. We had a fascinating chat about starting new businesses, the importance of choosing the a good life partner, and the challenges of running a business during covid. Another great guest!
Pip Stocks is the founder and CEO of BrandHook, a brand & cx consultancy and is currently building a new platform called Hearsay It is a market research tool that streamlines the research conversations process making it really cost effective for agencies and springboards the strategic thinking for the strategist. It’s like the Survey Monkey for qualitative conversations.
She is passionate about helping businesses get closer to their customers through the concept of #smalldata as a way to drive their competitive edge. Clients include AMP, Coles, The Country Road Group, 2XU, Vicinity Centres, CUB, Treasury Wine Estates, Museum Victoria, Melbourne Zoos, the Vic Gov and others.
Pip also works with CEO’s and executive teams to drive more value out of their customer and brand experiences. As an award-winning keynote speaker, regular industry commentator and podcast host, she gets to share her insight and thoughts. She is also a regular contributor to the CMO, CEO and Marketing Magazines, a Business Mentor for RareBirds and in 2017 was voted by Twitter Australia as #4 of Top 10 twitter accounts to follow. And has this year been shortlisted for the PauseFest Unexpected Twist Award for a great pivot.
As well has having degrees in Marketing and Psychology, last year was a graduate of the Australian Institute of Directors.